Why Do Blogs Fail?
With so many blogs on the internet it now seems that with each new blog created another 3 die, I think the reason being is because a lot of people immediately assume that as soon as a blog is created it will be a success which unfortunately isn’t always true. Lets take a look at the reasons why so many blogs fail, this is by no means a definitive list but each of these points really need to be taken into account by all bloggers.
1. Low Quality Writing
Fair enough, nobody is perfect and we all make the odd spelling and grammar mistakes (I do it all the time) but it’s a fact, if your writing style is poor it will put people off. If your posts are hard to follow, hard to read or every other word is spelled wrong then people simply wont read it. WordPress has a spell checker, FireFox has a spell checker if you have to you can even write out your posts in MS Word - if you know your posts are hard to read do something about it!
2. Posts/Topics Are Boring
Ok so different people find different subjects interesting, you may find quantum physics really interesting while I may find it incredibly boring thats fine, thats not what this about - as long as you target the right audience you can blog about anything. The point I’m trying to make here is that you have to make your posts intriguing.
If you have read my other articles you will know I’ve said this time and time again and I will continue to keep saying it, if someone is reading your blog it’s because they are interested in hearing your opinion so give them it! Don’t be afraid to say what you think, let them know what you think and give them a reason as to why you think it, then try to invoke them, ask them what they think, keep your readers interested.
3. Poor Blog Design/Layout
This is an important aspect of a blog, not so much in terms of your blog needing to look absolutely amazing but the fact that your blog needs to be readable, it needs to be easy on the eye, it needs to attract the reader in. You want your visitors to spend a lot of time on your blog reading what you have written, for them to be able to do this your blog design needs to take that into account. Don’t use dark text on dark backgrounds or light text on light backgrounds, don’t use really tiny text or really huge text, don’t have everything crammed together really messily.
Not everyone is a web designer, again thats fair enough but with thousands of free themes, and even some top quality premium themes, about there is no reason to have a poorly designed blog.
4. Poor Planning
It may seem tedious, it may even seem pointless but a lot of blogs do fail due to poor planning. You don’t need to plan things out to the last detail but you should at least set some goals, set some objectives, know what you want to achieve from your blog even if it’s just something basic like getting 50 readers a day - If you don’t have any goals and don’t set objectives how are you going to know if your blog is a failure or a success? Even if you don’t care you should still have goals, you don’t want to spend hours writing good quality posts if no one is reading them.
There are other things you need to plan as well such as how you are going to market your blog as well as how your going run it. Once your blog is up and running it doesn’t end there, continue to set objectives that will help you to reach your long term goals. Not every blogger needs to have goals and objectives but depending on the type of person you are you may find it helpful especially if you need something to motivate you and keep you going.
5. Giving Up
This point follows on from point 4, people often tend to just give up. A lot of the time it’s probably because they didn’t know what they wanted to achieve in the first place. Sometimes people see that their blog isn’t taking off as quickly as they thought and when a new blogger realizes that building a good readership can take a lot of time they can be really discouraged. There isn’t really any advice I can give on this point other than don’t give in too easily, keep at it! It can take a long time to for your blog to become really popular so don’t worry about - give it a chance before moving on to something new
Thats it for now, if you disagree with any of the points or want to add in your own point then leave a comment to let me know!