If you have an online business but not getting much response from the visitors then this is not the first time someone is facing this problem. There are thousands of websites and many of them are trying to sell same things that you intend to sell. Now with directory submission you can at least double the chance of people visiting your site. These directories have specific categories for various sites and you need to Submit URL for that category in which your business will fit in. the approval takes some time but when people see the site in an authentic directory they take a look at it and you end up getting adequate traffic.